WAVEPARK
FULL BRAND REFRESH
WavePark began as a traditional Mentawai surf camp with branding that reflected the rough-around-the-edges surf culture of the time. But after a major investment into transforming the property into a luxury, all-inclusive surf resort, the brand no longer matched the experience.
The goal of the rebrand was to elevate the identity while still keeping it connected to its island roots and surf heritage. The original logo felt playful and chaotic, speaking more to backpacker culture than premium travel.
The new identity takes a much cleaner and more refined approach. The palm icon is a simplified interpretation of a well-known landmark directly in front of the resort: a distinctive crooked coconut palm tree that has become instantly recognizable to guests and surfers visiting the area.
Combined with a more restrained color palette and elevated typography, the new branding helped reposition WavePark as a premium surf destination designed for travelers seeking a more curated and luxurious island experience.
DELIVERABLES
Creative Direction
Logo Design
Brand Identity
Website Design
Collateral
Logo Design
Brand Identity
Website Design
Collateral
SACKMAN LAW
IDENTITY
Sackman Law needed more than a logo, they needed a presence. In an industry crowded with identical navy-blue columns and generic scale imagery, they came to me with the need for a logo that captured the essence of their business.
Attorneys don't just argue. They strategize, anticipate, and position, move by move, long before a courtroom. That insight became the entire brand platform.
"The best lawyers, like the best chess players, never react. They think three moves ahead."
Chess and the law share the same core logic. Every piece has defined rules, and within those rules, infinite possibility. A rook commands open lines, controls the board, and protects what matters most. That's exactly what a great attorney does.
The logo does double duty: the S for Sackman and the silhouette of a rook, sitting on its base, ready. Elegant without being decorative. Strategic without being cold.
DELIVERABLES
Creative Direction
Logo Design
Brand Identity
Collateral
Logo Design
Brand Identity
Collateral
