DIGITAL ADVERTISING
BRANDED BANNER Campaigns
This collection of digital ads highlights the work I’ve done for nationally recognized brands across the e‑commerce space. Each project required a clear understanding of brand standards, tight visual consistency, and a full approval process with partner teams. The goal was always the same: create ads that feel true to the brand while still performing in a fast, competitive retail environment.
My process starts with getting familiar with the brand’s voice and visual rules. Once I understand how they speak and how they show up, I build layouts that communicate quickly and keep the product or offer front and center. E‑commerce ads need to land in a split second, so clarity and hierarchy guide every decision.
From there, the work becomes a mix of refinement and collaboration. Partner brands review each round, offer feedback, and help shape the final direction. These checkpoints keep everything aligned and ensure the creative supports both brand integrity and performance goals.
The result is a set of ads that are clean, clear, and built to convert without losing the personality of the brands behind them. It’s practical work, but it still leaves room for thoughtful design and a little craft in the details.
SKILLS USED
Brand research
Creative direction
Layout design
CTA strategy
Image editing
Performance analysis
Creative direction
Layout design
CTA strategy
Image editing
Performance analysis
