EMAIL CAMPAIGNS
VENDOR PARTNER PROMOTIONS
These emails were built to do more than show up in an inbox. They were built to get opened, get clicked, and move people toward action.
The work lived in the automotive aftermarket space, where subtle doesn’t really land. The design had to be bold, direct, and easy to scan fast. That meant strong hierarchy, blocky layouts, and clear calls to action that didn’t get lost.
At the same time, every send had to stay true to partner brands. Colors, type, and voice weren’t up for reinvention. The challenge was making it all feel cohesive while still pushing performance.
Subject lines did their job. Clear, a little curious, hard to ignore. Once inside, the layout kept things moving. No clutter, no guesswork. Just a straight path from message to click.
Open rates hit 45.82%. That’s a 27.1 percentage point lift over the account’s previous average.
More opens meant more people actually seeing the offer. More people seeing it meant more clicks landing where they matter. And that kind of flow starts to show up in the numbers that matter most.
The work wasn’t about sending more emails. It was about making each one count.
SKILLS USED
Creative Direction
Campaign Planning
Brand Stewardship
Responsive Design
Asset Optimization
A/B Testing Strategy
Campaign Planning
Brand Stewardship
Responsive Design
Asset Optimization
A/B Testing Strategy
